Ad Specs
|
Placement Name | Unit Size | Expandable Unit Size | Expandable Direction | Standard Format (jpg/gif/flash) or Third Party MAX SIZE |
| Leaderboard | 728x90 | 728x180 | Down | 100 KB |
| Wide Skyscraper | 160x600 | 320x600 | Left | 100 KB |
| Medium Rectangle | 300x250 | 600x250 | Left | 100 KB |
| Monster Skyscraper | 300x600 | 600x600 | Left | 100 KB |
| Interstitial | 600x400 | N/A | N/A | 200 KB |
| Mega-stitial | 1100/800x600 | N/A | N/A | 200 KB |
| Overlay | N/A | N/A | N/A | N/A |
| Dynamic Clickable Site-Skin | See below | N/A | N/A | 300K |
| Video Placement Name | Unit Size | Flash/Video File or Third Party MIN Size | Flash/Video File or Third Party MAX Size | Frames Per Second |
| Pre-roll Game | 600x400 or 300x250 | 50 K | 2 MB | 24 |
| Pre-roll Video | N/A | 50 K | 5 MB | 24 |
| STANDARD FORMAT GUIDELINES | ||||
| Image (GIF & JPG) | ||||
| Must provide click-through URL | ||||
| iFrame/JavaScript tags accepted for 3rd party tracking | ||||
| Requires up to 3 business days to post. | ||||
| Flash | ||||
| Flash version higher than 10.0 | ||||
| All .swf files must come with a back up .gif (max file size is 100 K) | ||||
| ClcikTAG needs to look like below: | ||||
| on (release) { getURL(clickTAG, "_blank"); } | ||||
| Must provide click-through URL | ||||
| Requires up to 3 business days to post | ||||
| iFrame/JavaScript tags accepted for 3rd party tracking | ||||
| Video: Auto-initiated is acceptable | ||||
| Audio: User-initiated audio recommended (audio acceptance varies by site) | ||||
| THIRD PARTY GUIDELINES | ||||
| All types of Third Party ad tags accepted | ||||
| Requires up to 3 business days to post. | ||||
| RICH MEDIA GUIDELINES | ||||
| Accept all Rich Media ad tags | ||||
| Additional ad serving charges apply to these formats. | ||||
| Requires up to 3 business days to post. | ||||
| DYNAMIC CLICKABLE SITE-SKIN GUIDELINES | ||||
| Site-Skin conforms dynamically to the user's browser | ||||
| Image needs to be in .JPG or .GIF file format | ||||
| Must provide click-through URL | ||||
| Image needs to be in the following sizes - 800x600, 1024x768, 1280x1024 and 1600x1200 | ||||
| iFrame/JavaScript tags accepted for Third Party tracking | ||||
| Requires up to 3 business days to post. | ||||
| PRE-ROLL GAME/VIDEO GUIDELINES | ||||
| Pre-roll Game: | ||||
| All RAW video can only be in .MOV or .FLV file format | ||||
| Requires up to 3 business days to post. | ||||
| Pre-roll Video: | ||||
| All RAW video only accepted in .MOV or .FLV file format | ||||
| All VAST compliant video tags accepted | ||||
| Requires up to 3 business days to post. | ||||
| Revised - 8/10 | ||||
Text eNewsletter Format
- 5 lines of text, 60 characters per line max (including spaces). Please do not use "Free Trial" or "Click Here," or use CAPS for emphasis.
- URL must stand alone as the last line — with a max of 60 characters
- Ads MUST be transmitted in a Word or Notepad document.
Creative Deadlines
- All GIF and JPEG ads, text ads and linking URLs must be delivered two business days prior to campaign start
- Click-through rate reporting is standard HTMO newsletters
- Please note: If you choose to have your link tracked, the provided URL will be embedded within a tracking code; therefore, the tracking URL will not contain your company's name. You may want to include your URL within the ad copy.
-
Available on request:
- "Open" rate reporting is available upon request for HTML newsletters.
- Click-through rate reporting is available upon request for text newsletters.
