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Ad Specs

Creative Name Ad Size/
Max File Size 		Rich Media
File Size 		Animation Approved
Submission
Formats
Threshold   300x600 75k   75k Initial load; 10 seconds max Yes GIF, JPEG, GIF89, Rich Media
Leaderboard   728x90 24k   24k Initial load 3 additional load 50k Yes GIF, JPG, GIF89, Rich Media
Skyscraper   160x600 24k 24k Initial load 3 additional load 50k Yes GIF, JPG, GIF89, Rich Media
Messaging-Plus
Unit (MPU)  		 336x280 24k 24k Initial load 3 additional load 50k Yes GIF, JPG, GIF89, Rich Media
Roadblock   728x90; 160x600 24k 24k Initial load 3 additional load 50k Yes GIF, JPG, GIF89, Rich Media
Power-Block
 		 Threshold + Roadblock for 24-hour period;
see specs above
Video
 		 720x540, DV/AVI, 30 sec Beta, Mini DV or high resolution AVI on CD, DVD (no file attachment)   234x60 embedded jpeg
Sponsor Link   All text NA N/A N/A 50 Characters max. Do not say "click here"

Notes:

1. Accepted forms of Rich Media are: HTML, Javascript, DHTML, Point Roll, Shockwave, Flash*, Java, Enliven, Bluestreak, Viewpoint and Eyewonder; all Rich Media must be accompanied by a GIF for those without the plug-in.)

*Flash Clicktag Variable Instructions: For Flash creative to work properly in Intergi's Internet's ad serving system, clients must insert tag variable into the .fla file so that performance can be properly tracked.

The code should look like this: 

on (release) {    getURL (_level0.clickTag, "_blank");             }

eNewsletter Advertising Specifications

HTML eNewsletter Format

  • In the HTML format, advertisers have the option of running ONE of three creative types: MPU, Skyscraper or Text.
    • For Graphics ads, we accept GIF and JPEG only (Image must not loop more than 5 times). Rich Media (including Flash) is not accepted.
  • Graphical Ads:
    • Skyscraper: 160 x 600 pixels, 12k maximum file size
    • MPU: 300 x 250, 12k maximum file size (note that this MPU size is different from the Web site MPUs)
  • Text Ads:
    • Text ads can also be used in the HTML format if desired:
      • 300 characters maximum, including spaces
      • Specify which word/phrase should be hyperlinked (one link per ad)
      • Specify bold, italics or underline as needed
      • Ads MUST be transmitted in a Word or Notepad document.

NOTE: We do accept ads through a third party ad-serving company (i.e. Adknowledge and Matchlogic.)

Text eNewsletter Format

  • 5 lines of text, 60 characters per line max (including spaces). Please do not use "Free Trial" or "Click Here," or use CAPS for emphasis.
  • URL must stand alone as the last line — with a max of 60 characters
  • Ads MUST be transmitted in a Word or Notepad document.

Creative Deadlines

  • All GIF and JPEG ads, text ads and linking URLs must be delivered two business days prior to campaign start
  • Click-through rate reporting is standard HTMO newsletters
  • Please note: If you choose to have your link tracked, the provided URL will be embedded within a tracking code; therefore, the tracking URL will not contain your company's name. You may want to include your URL within the ad copy.
  • Available on request:
    • "Open" rate reporting is available upon request for HTML newsletters.
    • Click-through rate reporting is available upon request for text newsletters.