San Mateo, Calif. and Deerfield Beach, Fla. – April 21, 2011 –Adap.tv, the platform that makes buying and selling video advertising simple and efficient, today announced a partnership with Playwire, a new online video platform from Intergi Entertainment. This collaboration enables online video publishers using the Playwire platform to seamlessly connect with brand-name advertisers inside the Adap.tv Marketplace, increasing opportunities to effectively monetize their video content.
Playwire’s technology was built from the ground up and designed to make it easy for publishers to stream, share and make money with online video. With the integration of the Adap.tv Marketplace into the Playwire platform, Intergi’s vast network of publishers gain direct access to the industry’s largest video spot market, which now hosts more than 4,200 premium sites, 60 million monthly users and hundreds of daily campaigns. Playwire publishers benefit from the ability to tap into additional ad opportunities and create a powerful new revenue stream.
“Playwire was specifically developed to help publishers earn more money with online video advertising by eliminating the existing barriers between video publishers and advertisers – namely cost and effort to get started,” said Jayson Dubin, CEO of Intergi Entertainment. “Our partnership with Adap.tv is an important part of this effort because it provides a seamless way for our more than 3,000 Playwire publishers to access additional buyers, earn incremental revenue and get more value for their inventory overall.”
Ranked by comScore® as the number one outlet for reaching video game and entertainment enthusiasts online with more than 62 million monthly unique viewers, Intergi brings an extensive amount of new premium video inventory to the Adap.tv Marketplace. Brands, agencies and ad networks gain access to more high-quality video content improving their ability to deliver effective high-performing campaigns.
“As online video consumption continues to grow exponentially, we are experiencing an increase in demand for pre-roll video from buyers in our Marketplace. Publishers and advertisers need an efficient and effective way to connect and capitalize on this growing trend,” said Henk Van Niekerk, Vice President of Business Development for Adap.tv. “Our partnership with Intergi/Playwire is making it easier for buyers to access more premium inventory while offering publishers more opportunities to monetize their video assets.”
Adap.tv builds the technology that makes buying and selling video advertising simple and efficient. The company’s products – Adap.tv for Advertisers, Adap.tv for Publishers and the Adap.tv Marketplace – work in harmony to connect video advertising buyers directly to sellers on a single platform. The Adap.tv Marketplace is the industry’s largest video marketplace for premium publishers and brand name advertisers, with over 4,200 sites selling inventory and hundreds of campaigns running daily. Based in San Mateo, Calif. and with sales offices in New York, Los Angeles, Chicago, Seattle and London, Adap.tv is privately held and backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital. For more information, please visit http://adap.tv/.
Ranked by comScore as a top digital outlet for reaching video game and entertainment enthusiasts online, Intergi Entertainment offers advertisers unparalleled access to millions of online gaming enthusiasts powering the multi-billion dollar gaming industry. Intergi helps connect advertisers and brand managers with the coveted male (18-34) and female (25-54) consumer engaged in online gaming. Intergi launched Playwire in 2011 to make online video delivery and monetization more accessible to online video publishers of all sizes. For more information, please visit http://www.intergi.com and http://www.playwire.com.