Deerfield Beach, Fla. – November 9, 2010 – Candystand.com, one of the longest-standing and most popular free gaming sites on the web, has signed an advertising agreement with Intergi Entertainment, the premier global gaming site representation company. As a result, Candystand.com now has access to the highest-performing ad campaigns in the industry based on Intergi’s expertise in gaming and ability to deliver top advertisers.
Under the terms of the agreement, Intergi can now offer its advertising clients premier access to Candystand.com’s desirable, family-friendly audience. In addition Intergi and Candystand.com, owned and operated by Funtank LLC, will work closely together to create and deliver unique advertising solutions including social games. Intergi can also leverage Funtank’s proprietary analytics tools to support the delivery of custom and highly measurable solutions.
“Through Candystand.com, Funtank has created some of the most popular casual games on the Web,” said Jayson Durbin, CEO of Intergi Entertainment. “We’re pleased to add Candystand.com to our portfolio, and look forward to working with Funtank to help brands not only reach but deeply engage gamers.”
Candystand.com, which has long been considered the property that pioneered the advergame, has a catalog of more than 200 free-to-play games. Since it’s launch by Nabisco’s Life Savers brand in 1997, the site has built a substantial audience by delivering online games of the highest quality. In most cases, these games are branded and sponsored by some of the world’s top brands. In 2007, independent casual and social game developer Funtank LLC acquired Candystand.com from Wrigley.
“There is a natural fit between the Candystand.com and Intergi brands that has us very excited,” said Scott Tannen, president of Funtank. “Intergi has built its reputation on developing high-performing advertising campaigns for clients that deliver. We’re excited to harness Intergi’s strategic expertise and outstanding relationships to help drive and grow our business.”
The top digital outlet for reaching video game and entertainment enthusiasts online, Intergi Entertainment represents a number of leading, high-profile clients in the gaming world. The company specializes in tailored and integrated advertising campaigns, including banner ads, takeovers, and in-game opportunities.