May 30, 2007: INTERGI Giving a helping hand to ad agencies

intergi Giving a helping hand to ad agencies

Now ad agencies can test their creative prior to major launches....

May 30, 2007 — intergi today announced the launch of their Agency Creative Program. Under this innovative program advertising agencies can test multiple pieces of creative across eGameLogic’s vast network to determine which creative’s are performing the best. This new program was designed with the Ad Agency in mind to give them an extra layer of optimization prior to rolling out large scale campaigns.

intergi is attempting to address the issue of low click rates that have plagued online advertising over the past few years. One factor that has yet to be tested are the banners themselves which sometimes need to be revised or removed prior to a major campaign. The program itself sends several banners over intergi’s network which are then tracked in real time. The results are then disseminated to the agency who can make immediate adjustments thus saving time and money. It also allows agencies to test riskier creative pieces or new verticals that they would have otherwise avoided due to high expense and risk factors. Those banners that perform worst are exposed and filtered out before the main advertising budget is committed. The minimal time frame to execute this program is just one more of its beneficial attributes.

<br><br>According to company CEO, Jayson Dubin, “This idea came to us after we saw agencies spending hundreds of thousands of dollars on multiple creative units with only a handful actually performing. Our Agency Creative Program immediately addresses this disparity resulting in far more cost and time effective campaigns.” intergi notes that a good percentage of an advertising budget can be wasted on ineffective banners which sometimes are never removed or updated. This is yet another method whereby eGameLogicintergi is demonstrating leadership and forward thinking in the tightly contested ad managing space. intergi’s network currently stands at over 3 billion page views per month hitting over 40 million unique users. Their audience falls into the highly desirable market of men and women aged 16 to 40.