February 6, 2008 Wizards of the Coast Selects Intergi
Deerfield Beach, Fla.— February. 06, 2008— Intergi, a leading online gaming
and entertainment advertising network and representation company, today
announced it has entered into a new advertising agreement with Wizards of the Coast, Inc., the worldwide leader in hobby gaming,
and a subsidiary of Hasbro, Inc. (NYSE: HAS). Per the agreement, Intergi will
represent and supply advertising opportunities for Wizards of the Coast’s web
properties, WWW.GLEEMAX.COM and WWW.MAGICTHEGATHERING.COM. Terms of the agreement are non-disclosed.
“Wizards has been growing our online community for 15 years, so our
name has a lot of equity with our gamers,” said Ilja Rotelli, Director of
Online Media at Wizards of the Coast.
“Intergi brings to us the ability to connect our gamers to their network of
relevant advertisers.
“Wizards’ website
appeals to millions of visitors each year and consistently rates as a forceful,
interactive conduit to gaming enthusiasts worldwide,” said Jayson Dubin,
president of Intergi. “The site offers
advertisers the ability to connect with die-hard gamers in a space where
attention is peaked and consumers can best find the information they need to
fuel active purchasing decisions.”
With a growing network
capable of delivering more than 9 Billion monthly impressions within the gaming
and entertainment space, Intergi’s unique set of advertising services include
highly configurable optimization options and fully customizable campaign
segmentation designed to reach targeted subsets within the gaming community.
About Wizards
Wizards of the Coast is a worldwide
leader in the trading card game and tabletop role playing game categories, and
a leading developer and publisher of game-based entertainment products. The
company holds an exclusive patent on trading card games (TCGs) and their method
of play and produces the premier trading card game, MAGIC: THE GATHERING®,
among many other trading card games and family card and board games. Wizards is
also a leading publisher of role-playing games, such as DUNGEONS &
DRAGONS®, and publisher of fantasy series fiction with numerous New York Times best sellers. For more
information, visit the Wizards of the Coast website at www.wizards.com.
About Interg
Intergi is a leading online gaming and
entertainment advertising network and representation company offering broad
reach and access to the $25 billion gaming industry. Intergi partners with
today’s premier gaming Web publishers to provide advertisers with targeted
advertising placements. Intergi provides
site-specific, channel-wide and run-of-network placements through specialized
game categories, including massively multiplayer online (MMO) and first person
shooter (FPS) genres. Intergi’s global market allows advertisers and publishers
to connect from different parts of the world and access a more robust and
viable gaming enthusiast. Based in Deerfield Beach, Florida, the company was
launched in May 2007 by a team of seasoned gaming industry veterans. For more
information, visit www.intergi.com.
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