comScore Ranks Intergi #1 Gaming Destination
Intergi’s Video
Game & Entertainment Advertising Network
Has Largest
Potential Reach in U.S. According to Newest comScore Data
Targeted Ad Network Has Potential Reach of More Than
52.4 Millions Unique Users Per Month
DEERFIELD
BEACH, Fla.-- (September 10, 2008) --Intergi (www.intergi.com), a leading video game and
entertainment site representation company and advertising network, today
announced that it now has a total potential advertising reach of 52.4 million
unique visitors in the United States, topping other targeted ad networks –
including bellwethers such as Advertising.com Games and Yahoo! Games. Based on the latest data from the August 2008
comScore Media Metrix report, this announcement positions the Intergi network
as today’s leading destination for reaching the online gaming and entertainment
industry. The report also reveals that Intergi offers the largest reach in the
United States for the Gaming Information Subcategory in comScore.
Over the past year, Intergi has built a proprietary network of enthusiast sites
that reach fans of the most popular genres of videogames, film, and TV, as well
as other forms of entertainment. Currently securing an additional round
of funding, Intergi has spent the last year investing seed capital to further
build out its web-based technologies to deliver more targeted impressions,
bolster its sales force and integrate more publishers into its network. Other
representation partners include Wizards of the Coast, gamerDNA, K2 Networks and
more.
"In just over one year, we have grown the Intergi network into what is
proven to be the most substantive vehicle for penetrating today’s burgeoning
online gaming and entertainment markets," said Jayson Dubin, president of
Intergi. "comScore’s recent data is a true testament to our value
proposition - that Intergi is today’s single best resource for advertisers
seeking direct access to the millions of gamers who are spending hours each day
online.”
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world
and a preferred source of digital marketing intelligence. In an independent
survey of 800 of the most
influential publishers, advertising agencies and advertisers conducted by
William Blair & Company in July 2008, comScore was rated the ‘most
preferred online audience measurement service’ by 54% of respondents, a full 20
points ahead of its nearest competitor.
About Intergi
Intergi is a leading online gaming and entertainment advertising network
and representation company offering broad and unparalleled access to the $25
billion gaming industry. Intergi offers targeted advertising placements - site
specific, channel-wide and run-of-network - through more
than 800 specialized gaming and
entertainment categories including massively multiplayer online
(MMO) and first person shooter (FPS)
genres. Intergi's global market allows advertisers and publishers to connect
from different parts of the world and access a more robust and viable gaming
enthusiast. Based in Deerfield Beach, Florida, the company was launched in May
2007 by a team of seasoned gaming industry veterans. For more information,
visit www.intergi.com.
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