inXile Entertainment Selects Intergi as ad partner
Deerfield Beach, Fla.—April
23, 2009 — inXile
Entertainment (http://www.inxile-entertainment.com/), a leading
game development company focused
on bringing the highest quality video games to computer, mobile and console
gaming systems, today announced a new,
exclusive advertising agreement with Intergi (http://www.intergi.com), a leading video
game and entertainment advertising representation company. Under the terms of the agreement, Intergi will
represent and supply advertising opportunities for inXile’s portfolio of gaming
properties including Line Rider and Fantastic Contraption.
Based in Newport Beach, InXile
Entertainment was formed in late 2002 by Brian Fargo. One of the most
successful entrepreneurs in the software publishing industry, Brian Fargo has
been behind some of the greatest game franchises of all time including The
Bard's Tale, Wasteland, Descent, Baldur's Gate, Fallout, Sacrifice, Icewindale,
Star Trek and Battle Chess. Mr. Fargo has served on the board of the Interactive
Digital Software Association (IDSA) and has given key speeches at leading
industry events such as E3, Global Gaming Forum and the Game Developers
Conference.
“Connecting our brand with such a well
respected, industry icon like Brian Fargo is an amazing honor and achievement
for Intergi,” said Jayson Dubin, president of Intergi. “Mr. Fargo’s most popular games - Line Rider
and Fantastic Contraption – have a tremendous online following, with close to
20 million users from almost every country in the world visiting the site and creating
thousands of YouTube videos. To that
end, InXile’s sites offer advertisers a tremendous opportunity to connect with
a solid and loyal end user.”
“Providing advertisers and brand
specialists with innovative opportunities to touch and connect with our
continuously involved and interested gaming community is a top priority for us
at inXile entertainment,” said Fargo. “Intergi brings connections and a solid
know-how in terms of connecting brands and advertisers with our avid core
consumer and we are excited at the prospects that lie ahead in connecting our
brand with other top brands seeking to engage and add value to our visitor’s
online experience.”
About inXile entertainment
Located
in Newport Beach, California, inXile entertainment is a game development
company that focuses on both licensed and original intellectual properties.
Formed in late 2002 by
Interplay
Entertainment founder Brian Fargo, inXile entertainment develops for personal
computers and the major console platforms including the Nintendo Wii™, Nintendo
DS™, PLAYSTATION®3 (PS3™) computer entertainment system and the Xbox 360™ video
game system from Microsoft. Their products include The Bard's Tale and Line
Rider. For additional information on InXile and its products, visit the website
at http://www.inxile-entertainment.com.
“Intergi’s
experience representing today’s largest collection of best of breed, online
gaming enthusiast and entertainment sites will help us connect Play.tm with
even more fans of today’s most popular genres of videogames, film, and TV,”
said Jason Cartwright, technical director of Play.tm. “As the largest ad representation firm in the
digital marketplace, Intergi offers us the most efficient and brand flexible
way to connect our online properties and content vehicles with marketers and
advertisers seeking to penetrate the online gaming and entertainment industry.”
About Intergi
Intergi is a leading online gaming and
entertainment advertising representation firm offering advertisers unparalleled
access to millions of online gaming enthusiasts powering the $25 billion
gaming industry. Representing today’s largest collection of
best in class online properties - including bellwether brands such as World of
Warcraft, Sony Online Entertainment and Activision Vivendi - Intergi helps
advertisers and brand builders connect with the coveted male (18-34) and female
(25-54) consumer engaged in online gaming - one of today’s only consistently
growing retail leisure categories. Intergi creates customized, site specific
and channel-wide opportunities designed to help each advertiser deploy
tailored, integrated advertising campaigns, including banner ads, takeovers and
in-game opportunities, across entertainment and specialized gaming categories
including massively multiplayer online (MMO) and first person shooter (FPS)
genres. The company’s global reach allows advertisers and publishers to connect
from different parts of the world to access a more robust and viable gaming
enthusiast. Based in Deerfield Beach, Florida, Intergi was launched in May 2007
by a team of seasoned video and online gaming industry veterans. For more
information, visit www.intergi.com.
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