VGChartz, a Top-20 Ranked Video Gaming Website Worldwide, Selects Intergi to Oversee Online Advertising
Online Advertising Representation Firm to Serve Digital Brand
Managers More Than Seven Million Page Views Per Month, Largely Targeting
Males 18-34
DEERFIELD BEACH, Fla. -- (08/19/2009) - VGChartz (http://www.vgchartz.com), a top-20 ranked video
game web portal offering the gaming world a detailed snapshot of what’s
developing across the entire video game industry, has selected Intergi (http://www.intergi.com), a leading video game
and entertainment advertising representation company, as its exclusive online
advertising representation firm. Per the terms of the exclusive agreement,
Intergi will oversee all digital advertising and sales for www.vgchartz.com,
including the company’s opt-in products such as its online, member-based
community.
Brett Walton created VGChartz in 2005 with the aim of providing
the gaming public with a more detailed view of the video game industry. Today
the website has evolved into a detailed mixture of sales figures, discussion
boards, sales analysis, developer interviews, reviews, features, social
networking and a sprawling game database. VGChartz averages around seven
million page views per month, and is ranked in the top-20 video game websites
worldwide (source: Quantcast).
“VGChartz pulls in significant traffic by targeting video game
enthusiasts with their weekly estimates of current gaming trends split into
three major regions – Americas, Japan and other markets,” said Jayson Dubin,
president of Intergi. “Our proven ability to penetrate the video and
online gaming spaces, and connect with a male 18-34 demographic, will help
VGChartz increase their advertising revenues as we create specialized branding opportunities
that will help marketers generate high visibility across their “sticky” site.”
“On a weekly basis, we poll end users to find out what games they
are currently purchasing and planning to purchase and our retail partners to
find out what games and hardware they are selling,” said Brett Walton, CEO of
VGChartz.com. “We use groundbreaking, proprietary methods to estimate the
winners and losers in the video game industry on a weekly basis, and we’re
proud to be a provider of totally unique content and data. Intergi’s deep
knowledge of the video game enthusiast is unmatched in our industry; there is
no better partner to help us distribute our content to digital brand managers
and media planners and buyers worldwide.”
Ranked by comScore as a top digital outlet for reaching video game
and entertainment enthusiasts online, Intergi offers advertisers unparalleled
access to millions of online gaming enthusiasts powering the $25 billion gaming
industry. The firm represents today’s largest collection of best in class
online properties - including bellwether brands such as World of Warcraft and
Sony Online Entertainment - Intergi helps advertisers and brand builders
connect with the coveted male (18-34) and female (25-54) consumer engaged in
online gaming - one of today’s only consistently growing retail leisure
categories. Intergi creates customized, site specific and channel-wide
opportunities designed to help each advertiser deploy tailored, integrated
advertising campaigns, including banner ads, takeover s and in-game
opportunities, across entertainment and specialized gaming categories including
massively multiplayer online (MMO) and first person shooter (FPS) genres. The
company’s global reach allows advertisers and publishers to connect from
different parts of the world to access a more robust and viable gaming
enthusiast. Based in Deerfield Beach, Florida, Intergi was launched in May 2007
by a team of seasoned video and online gaming industry veterans. For more
information, visit http://www.intergi.com.
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