Alienware: Movie Contest

Campaign Background & Goals:

The Rise to Power Machinima Movie Contest was powered by Alienware across World of Warcraft (WoW) in Europe and North America.  The objective of the campaign was to align the brand with the World of Warcraft player base through a highly visible event.

Deliverables:

Contest Landing Page:

- 2 microsites: Machinima & Alienware

- Captured user data

- Included official contest information & rules 

- Featured clickable product shots of prize items

  Social Media Integration:

- Contest annoucements on Facebook & Twitter

- Winning videos were posted on WoW website & Official Blizzard YouTube channel

  Flash Rotator:

- Ran on WoW

- Exclusive Alienware offer for WoW players in Dell Shop

  Game Launcher: 

- In-game

- Executed on Battle.net

  Standard Banners: Custom Channel