Sony Pictures: The Green Hornet

Campaign Background and Goals:

Based on the classic radio super hero from the 1930's, The Green Hornet is an action packed comedy released in 2011. The Blu-ray DVD campaign aimed to promote the brand and increase sales through long and short video with contextual targeting.

Deliverables:

Green Hornet Deliverables Custom homepage overlay:

- Distorted homepage to display animated 1280 x 800 unit

- Ran on GameZone.com

Green Hornet Deliverables Video MEGAstitial:

- 30 sec. Green Hornet Blu-ray movie trailer

- Click-through to the official Green Hornet website

Green Hornet Deliverables Takeovers:

- Skin

- Synched roadblock

- Ran on GameZone Group

Green Hornet Deliverables Featured editorial on GameZone.com:

- "Green with Envy: The Beautiful Car of The Green Hornet"

Green Hornet Deliverables Targeted Banners: Intergi Core Gaming

- In-banner video (medium rectangle)

- Standard banners